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Principal Investments

Imagine investing alongside a veteran investment partner with global access.

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Baird's Principal Investments group is comprised of three investment strategies:

  • Baird Capital: The group's only externally marketed offering makes direct investments in emerging and lower middle-market companies.
  • Baird Principal Group: Makes minority co-investments in middle-market private companies as a complement to Baird Capital's direct investment strategies.
  • Strategic Investments: Makes equity investments in third-party financial services entities that complement Baird's capabilities, as well as strategic third-party fund limited partner investments.

310+ Investments Made

310+ Investments Made

Baird Capital

Baird Capital has raised and invested capital in high-potential companies through a series of private equity partnerships since our inception in 1989. Baird is a meaningful investor in the Baird Capital funds, and third-party investors and qualified Baird associates are also investors in the funds. Since inception, Baird Capital and related legacy entities have collectively raised and managed approximately $3.5 billion and made more than 310 investments.

We know our portfolio companies need more than financial capital to compete and succeed in their markets. That's why we provide additional resources like operating partners, industry expertise and access to resources via the broader Baird network to help them reach their full potential. Our global team collaborates across geographies to support our portfolio. We believe our team's diversity is an important, additive dimension of our investment process, and we are committed to hiring talented professionals with diverse backgrounds, perspectives and skill sets.

We invest through two investment platforms: Global Private Equity and U.S. Venture Capital.

$3.5 billion raised and managed

$3.5 billion raised and managed

Global Private Equity

Our Global Private Equity platform invests in lower middle-market companies in the U.S., U.K. and Asia. We make growth equity and buyout investments in high-potential businesses in the technology & services, healthcare and industrial solutions sectors. Our unique approach enables us to provide investors exposure to investments across industries and geographies.

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Venture Capital

Our Venture Capital platform is one of the largest venture capital firms focused on mid-stage companies in the greater Midwest region. We invest in early- and expansion-stage companies in the healthcare and technology & services sectors. During 2019, Baird Venture Partners V exceeded its fundraising target of $185 million and made its first investments from the fund. Subsequent to year end, this fund was closed at $215 million – well in excess of its $185 million target.

2019 Results

It was an active year for new investments and our existing portfolio. Across our investment platforms, we realized $258 million, primarily from the exit of 12 investments. Our team also deployed $30 million in 4 new investments. Additionally, we made 16 follow-on investments totaling $19 million to support the growth of our portfolio companies.