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Our Businesses


Baird is a privately held, employee-owned financial services firm. Our five complementary businesses help diversify and balance our revenues across all types of market conditions.

Baird net revenues1


Approximately two-thirds of Baird associates are shareholders in the firm. Ownership is broadly distributed across all levels of the firm.

1Financial results do not reflect the consolidation of certain private equity partnerships.

Private Wealth Management

Provides customized wealth management advice centered on investment consulting and advanced planning to individuals, families and institutions across the United States.

Private Wealth Management revenues

$137 billion

in client assets

Asset Management

Delivers disciplined investing and premier service to individual and institutional investors via customized portfolios and mutual funds.

Baird Advisors
Baird Equity Asset Management

Asset Management revenues

$71 billion

in assets under management

Fixed Income Capital Markets

Provides investment ideas and trading execution to institutional clients as well as leading debt underwriting and advisory services to public, private and nonprofit clients.

Fixed Income Sales & Training
Public Finance

Fixed Income Capital Markets revenues

No. 1

municipal underwriter in the U.S. for 10 consecutive years3

3Based on number of issues from 2009 to 2018, according to Ipreo MuniAnalytics.

Equity Capital Markets

Offers comprehensive equity research, sales and trading, equity underwriting, and M&A and debt advisory capabilities to clients around the world.

Global Investment Banking

Equity Capital Markets revenues

No. 1

for "overall quality in sales, corporate access and research"2

2Greenwich Associates North American Equity Investors - U.S. Small-/Mid-Cap Funds and U.S. Equities Sales, Corporate Access & Research, May 2018. Surveys conducted with 110 small-cap and mid-cap fund managers and 194 fund managers and 275 traders, respectively. Rankings for qualitative metrics based on leading research firms in surveys.

Principal Investments

Principal Investments unites all of the firm's private equity and strategic investment activities managed by Baird Capital and Baird Principal Group.

Baird Capital
Baird Principal Group
Strategic Investments

Principal Investments revenues

$3.5 billion

raised and managed since inception